Privacy Policy

Information You Provide

When you enquire or book, you may provide your name, phone number, email address, collection location, item photos, quantities, access details and preferred pickup date. We may also record the requested service, communications, booking status, booked value and relevant service notes.

Please send only what is needed to assess and arrange the disposal job. Avoid including identity documents, payment-card details or unrelated private information in item photos or messages.

How We Use Information

We use information to respond to enquiries, prepare quotes, plan and provide collections, communicate about bookings, offer customer support, maintain business records and handle disputes or legal requirements. Enquiry and booking records also help us understand which marketing activity results in confirmed jobs and improve our services.

Website and Advertising Information

Website visits may provide technical information such as IP address, browser and device information, pages visited, referral source and visit times. Advertising links may also supply campaign or ad group details, keyword parameters and click identifiers such as GCLID, GBRAID or WBRAID. These details are collected when available; they do not identify every visitor’s search query.

Cookies and Browser Storage

Cookies are small files stored by your browser. Similar technologies, including local storage, can also hold information on your device. Our website and service providers may use these for:

• Website operation: supporting website functions, security and preferences where applicable.
• Analytics: understanding visits and interactions, including clicks on contact buttons.
• Advertising measurement: recognising advertising visits and linking them with later enquiries or bookings.

Our attribution system stores limited visit information in browser local storage to help match later enquiries. Google Analytics and advertising tags may use cookies or other identifiers. Their lifetimes depend on the provider, configuration and your browser settings.

Google Analytics, Google Ads and Tag Manager

We use Google Analytics (GA4) and Google Ads to understand website use and advertising performance. Google Tag Manager manages the website tags used for this measurement. Google may receive page URLs, interaction events, technical information and identifiers through these services.

Where offline booking measurement is enabled, eligible advertising click identifiers may be reported to Google Ads with the booking time and booked value to measure confirmed jobs. Those booking conversion records do not include item photos or WhatsApp conversation content.

Read how Google uses information from sites that use its services and Google’s Privacy Policy.

Enquiry References and Booking Records

Our website may prepare a unique enquiry reference and save limited visit attribution information before you click a WhatsApp button. When available, the saved reference may be included in the pre-filled WhatsApp message. If you send that message, the reference helps us connect your enquiry with the corresponding website visit.

We may link a verified reference with enquiry details, booking status, service notes and booked value in our internal customer records. A saved reference alone does not mean you sent a message, became a lead or made a booking.

Service Providers and Information Sharing

We do not sell personal information. Relevant information may be shared with authorised staff, collection contractors, hosting and communication providers, analytics or advertising providers, or authorities where needed to provide the requested service, operate the website, measure advertising or meet legal obligations.

WhatsApp, email and other third-party services have their own privacy practices. Some providers may process information outside Singapore; such processing is subject to applicable data protection requirements and the relevant provider’s terms.

Data Retention and Security

Enquiry, attribution and booking records are retained for as long as reasonably needed for service delivery, customer support, advertising reconciliation, business records, disputes or legal requirements. Information should be deleted or anonymised when it is no longer needed for those purposes.

Our browser attribution matching uses a 30-day visit window. Stored browser information may remain until it is replaced or cleared; the matching window is not a guarantee that browser storage is automatically deleted. Google cookies and our business records have separate retention periods.

Access to internal enquiry and booking records is restricted to authorised users. No method of online transmission or storage can be guaranteed completely secure.

Your Cookie and Analytics Choices

You can manage or delete cookies and website storage through your browser settings. Blocking cookies or clearing storage may affect website functions or advertising attribution. It does not delete enquiry or booking records already held by us.

Where supported, you can use the Google Analytics opt-out browser add-on to prevent Google Analytics measurement in your browser. This add-on does not disable every other website or advertising tool. You can also manage ad personalisation through Google My Ad Center.

Privacy Questions and Requests

For privacy questions, or to request access to or correction of information you provided, email info@smileyexpressdisposal.com. You may also request withdrawal of consent for uses based on consent, or ask about deletion of your information.

We may need to verify your identity before handling a request. Requests are considered subject to applicable law and any necessary business or legal record-keeping requirements. Withdrawal may affect our ability to provide a service that needs the information concerned.

Updates to This Policy

We may update this policy when our website, communication channels or data practices change. The latest version will be published on this page with its update date.